by Melanie Herron | Aug 30, 2018 | Blog
In the pursuit of business success, healthcare providers and medical group owners hire marketing professionals to generate new business and boost their presence online and within the community. The time and money invested into such endeavors only come to fruition if...
by Melanie Herron | Jul 30, 2018 | Blog
Continuing with our last blog on online review trends crucial for doctors, we dig deeper into the trends that are transforming how people are leaving reviews and responding to them. These changes are essential for all businesses, however, in healthcare, they are...
by Melanie Herron | Jul 23, 2018 | Blog
Most businesses rely on reviews to help them grow. Today, leery customers flock to the internet to scour review sites before making any buying decisions. In healthcare, consumers are heavily relying on patient reviews when choosing a healthcare provider. Understanding...
by Melanie Herron | Jun 21, 2018 | Blog
Consumers are bombarded with many forms of marketing communications daily. It has become extremely challenging to be able to distinguish between what is real and what isn’t. Choosing a healthcare provider is even more tenuous. It makes perfect sense why more and more...
by Melanie Herron | May 31, 2018 | Blog
Despite the availability of technology to continue patient conversations online, the foundation of medicine stems from face-to-face interactions. The heart and soul of healthcare lie in human contact, genuine concern, and empathy. Technology has allowed businesses...