by Melanie Herron | Jul 15, 2010 | Blog
There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. Medical marketing today is not just getting patients to buy things. You must connect with your...
by Melanie Herron | May 1, 2010 | Blog
I recently received a call from my daughter’s pediatric dentist whom we have thoroughly enjoyed going to. Due to insurance reasons, we needed to switch to an in-network provider. Her dentist was calling to thank me for the kind words I listed on their exit...
by Melanie Herron | Apr 15, 2010 | Blog
Have you ever considered the impression a caller receives when they dial into your practice? Are they given a warm and friendly hello? Are they immediately put on hold for extended lengths of time? Are they transferred to everyone in your practice so they can simply...
