by Melanie Herron | Jul 23, 2013 | Blog
Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...
by Melanie Herron | Jul 11, 2013 | Blog
Medical marketing can seem overwhelming at times but can be made easier by streamlining your medical marketing efforts. To make marketing efforts easier, a practice can develop a marketing plan and conduct a marketing analysis. 1. Conduct a Marketing Analysis A...
by Melanie Herron | Jun 6, 2013 | Blog
Thank you for ____________. According to the Merriam Webster dictionary, the phrase “thank you” is a polite expression of one’s gratitude., The question that arises is: are you thanking your patients? The words thank and you combined is a powerful phrase that can put...
by Melanie Herron | May 31, 2013 | Blog
After creating a website for your medical practice, it is important to keep it updated to remain relevant on the Internet. Blogging is the easiest way to make website updates that make a website stay relevant on the Internet. What is a Blog? Blogs have been around for...
by Melanie Herron | May 23, 2013 | Blog
It is an old adage that leaders are made through perseverance. Doctors have already become leaders by becoming medical servants to the masses but more often than not, they are lacking in the marketing department. “If everyone were to jump off a bridge, would you?”...
