by Melanie Herron | Oct 26, 2018 | Blog, Uncategorized
Patients have a choice in where they choose to receive health care services. While some may argue that the expectations patients have of medical providers have evolved, we feel it is a broader issue. Patients have a greater drive to be more involved in their...
by Melanie Herron | Apr 19, 2018 | Blog
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
by Melanie Herron | Jan 8, 2016 | Blog
Patients are becoming more dependent on physician review sites such as HealthGrades and Vitals when choosing a medical provider. According to a Nuance survey of approximately 3,000 patients, more than half of millennials (mid to late 30s and younger) used online...
by Melanie Herron | Apr 21, 2014 | Blog
The internet has become a primary source of new patients for the healthcare industry, making it an important component to any medical marketing strategy. According to Pew Internet Project’s January 2014 survey, 72% of patients are using the internet for health...
by Melanie Herron | Apr 11, 2014 | Blog
We are all guilty of it. We get caught up in what we are doing and focused on completing our job that we forget to smile. In a patient or any other customer-facing career, a smile is an integral part of building trust. A smile eases tension and adds warmth. Think...
