by Melanie Herron | May 23, 2012 | Blog
Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...
by Melanie Herron | May 16, 2012 | Blog
A recent article by Neil Baum, MD, posted on Social Media Examiner got me thinking about what it takes to build successful referral sources. Throughout my career I have had the opportunity to work as a physician liaison and have found that there are key principles...
by Melanie Herron | Apr 2, 2012 | Blog
The medical industry has become highly competitive. Patients now have a choice in where they go for their healthcare. They expect their providers to treat them well, to offer state-of-the-art medical equipment, a friendly staff, and a powerful web presence. When...
by Melanie Herron | Feb 27, 2012 | Blog
Implementing social media within the medical industry is something that I am a strong proponent of. I believe it is a great way to get your voice heard by not only your patients and prospective patients, but people across the globe. Social media is the platform with...
by Melanie Herron | Dec 7, 2011 | Blog
As the year comes to a close, medical practices are seeing the last of their patients from 2011. Depending on your specialty, this may be an extremely busy time or a slow time. Regardless, it is a time to plan. A typical healthcare practice is very present minded....
