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Checking Your Practice Into Foursquare

If you have made the decision to adopt a social media marketing strategy for your healthcare practice, you have probably run into an application called Foursquare while researching popular social media trends. Foursquare is a mobile-based application that allows its...

Turning the Negative into a Positive in Healthcare

It’s nearly impossible for a business to maintain a perfect reputation with 100 percent of their customer base. Patients, like customers, are all individuals with varying personalities. Some of them may be outspoken fans who sing your praises to everyone they meet....

Dos and Don’ts of Social Media in Healthcare

More and more healthcare providers are finding social media marketing to be a versatile way to connect with their patients. Perhaps the idea of patient interaction via the social network excites you. Or are you hesitant? Do you wonder how best to approach the topic of...