When the television switches over to ads, do you watch them or get a snack? What about the radio station? A whopping 86% of consumers change the channel, mute the TV or skip ads, according to this report. So, how do you get through to your target customers? Word of...
Running a successful medical practice can be a challenging endeavor, especially in today’s competitive environment. Success, however, should be measured by more than just results. It should include building a genuine rapport and trust with patients, staff and...
Marketing is one of those things you either love or don’t. Some even call it a “necessary evil.” Regardless of your opinion on the efficacy and value of marketing, you would be hard pressed to find a business that grows without it. That’s because whether you realize...
The objective of any business is to grow and one of the best ways to achieve this is through networking. Networking builds relationships with potential referral sources. Within healthcare 50-80% of new patients come from referrals. For specialists, that number is...
Most medical practices, especially specialists, rely heavily on referring physicians and word-of-mouth to keep their waiting rooms full of patients. In fact, it is estimated that 80 percent of new patients come from these sources. This is fine assuming the referring...
