by Melanie Herron | Jan 2, 2026 | Blog, Content Marketing, Digital marketing, Email Marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing
Marketing doesn’t have to be expensive to be effective. And as we enter 2026, it is more important for small businesses to identify the tactics that get the best results for the lowest investment. If you want your message to cut through the clutter, you need a...
by Melanie Herron | Aug 12, 2025 | Blog, Customer Engagement, Marketing Tips, Medical Marketing, Referral Marketing
Last month, we explored the vital role of relationship marketing in healthcare, emphasizing the shift from transactional interactions to building genuine, lasting connections with patients. Now, let’s dive into (and dust off) one of the most powerful tools in...
by Melanie Herron | Sep 13, 2024 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
Establishing and maintaining strong relationships with physician referral sources is crucial for the growth and success of healthcare providers. In fact, it is one of the most critical medical marketing tactics any healthcare business can employ. Referral marketing...
by Melanie Herron | Apr 4, 2022 | Blog, Content Marketing, Digital marketing, Marketing Tips, Medical Marketing, Referral Marketing
Sometimes, you have to roll up your sleeves and get scrappy when it comes to marketing your business. Grassroots marketing offers opportunities to reach your audience through inadvertent tactics that help you stand out amongst the noise. Grassroots marketing doesn’t...
by Melanie Herron | Mar 12, 2020 | Blog, Marketing Tips
Some things are just more fun in quantities greater than one. This is especially the case when it comes to marketing. When you put all of your proverbial marketing eggs in one basket, you limit your opportunities for success. Yeah, you may save money, but consider how...
