by Melanie Herron | Feb 14, 2018 | Blog
Businesses today depend on the internet for helping new customers find them. Healthcare businesses are just as dependent on the internet for reaching their target audience. Despite their desire to rank on the first page of search engine results, many business owners...
by Melanie Herron | May 9, 2017 | Blog
Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather...
by Melanie Herron | Feb 4, 2016 | Blog
Video has been proven to be a highly effective and popular way to educate. From high schools and universities to homemade instructional DIY projects, the ability to learn from a video as opposed to a manual is appealing. When presented an opportunity to read a...
by Melanie Herron | Nov 23, 2015 | Blog
Marketing is an evolutionary process. What works for one business, may not work for another. Businesses must stay in tune to the hottest trends when it comes to successfully marketing their organization. As a medical marketing firm, finding and sharing the latest...
by Melanie Herron | Oct 9, 2015 | Blog
There are many facets to medical marketing. In order to be successful one must consider where the bulk of the revenue generated is coming from. According to the Pareto Principle, 80% of the revenue a practice generates comes from 20% of patients (customers). Rather...
