by Melanie Herron | Jul 11, 2014 | Blog
As you may have noticed, the health-related searching trend on Google is only increasing. It is probably becoming quite common for you to encounter patients who step into your office with Internet printouts. In recent weeks, how many times have you heard one of them...
by Melanie Herron | Jul 1, 2014 | Blog
When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...
by Melanie Herron | May 23, 2014 | Blog
For the sixth year now, Michael Stelzner of Social Media Examiner has published the Social Media Industry Report. The findings in this report are important to all businesses that want to grow. Marketing is often a lot of trial and error. What works in one industry or...
by Melanie Herron | May 16, 2014 | Blog
One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...
by Melanie Herron | May 9, 2014 | Blog
Marketing has historically targeted male consumers. The tide has changed and many businesses are realizing that women make the vast majority of purchases, including health care decisions. If you are not already targeting your female audience, here are some reasons you...
