by Melanie Herron | Jul 31, 2016 | Blog
Social media marketing has evolved into a highly effective tactic for deepening relationships with patients and continuing the communication after they leave the office. Yet when healthcare providers communicate with patients on public sites such as Facebook they run...
by Melanie Herron | Mar 25, 2016 | Blog
Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any...
by Melanie Herron | Feb 22, 2016 | Blog
The competitive world in which we live has made it more challenging than ever to run a successful business without marketing. Healthcare is not immune to this need. There is a growing trend for medical marketing, however, what is most effective isn’t always what the...
by Melanie Herron | Feb 4, 2016 | Blog
Video has been proven to be a highly effective and popular way to educate. From high schools and universities to homemade instructional DIY projects, the ability to learn from a video as opposed to a manual is appealing. When presented an opportunity to read a...
by Melanie Herron | Dec 14, 2015 | Blog
As the year comes to a close and medical practices see the last of their patients of 2015, the needs and goals of the New Year begin to take shape in the minds of organization leaders. Due to the time involved in creating a strategic marketing plan, businesses often...