by Melanie Herron | Jul 11, 2011 | Blog
This week an article featured on KevinMD.com highlighted a growing quandary in the medical community – how to balance social media with online professionalism. The article, written by a medical student, talks briefly about how new and upcoming medical school graduates...
by Melanie Herron | Jul 6, 2011 | Blog
One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...
by Melanie Herron | Jun 20, 2011 | Blog
One of the most important things you can do in order to drive traffic to your healthcare website from a search engine is to create and maintain an online blog. We here at MindStream Creative stress this frequently, because it is a fun and fairly straightforward way to...
by Melanie Herron | Jun 13, 2011 | Blog
If you have made the decision to adopt a social media marketing strategy for your healthcare practice, you have probably run into an application called Foursquare while researching popular social media trends. Foursquare is a mobile-based application that allows its...
by Melanie Herron | Jun 6, 2011 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...