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Marketing tips and tools to help your business grow.
How to Overcome Shouting into a Void When Marketing a Small Business
Marketing a small business, particularly using digital marketing tactics, can sometimes feel like you're shouting into a vast, uncaring void. The sheer volume of online content available for consumption is mind-boggling. Every minute, countless social media posts are...
The Best Defense Against Medical Misinformation is Quality Medical Content Marketing
As a society, we are bombarded with information. If you have a question, you simply go online and find the answer in seconds. Or better yet, let Siri or Alexa do the work for you. The sad reality is that you can’t believe everything you read, but many do. The recent...
Your Customer’s Experience is Everything
You're making a big mistake if you are not paying attention to how your customers are being treated. Providing excellent customer care is critical at EVERY stage of a business interaction. From their experience on your website to that first phone call to when they...
Beyond “Near Me”: Unlocking Real Business Growth Through Local Search Optimization
It’s early morning, and you need a jolt of java. You type "coffee near me" into your phone. Instantly, a map dotted with pins, each representing a local cafe, pops up. You see reviews, hours, and even photos of latte art whetting your appetite for that caffeine fix....
Is a Medical Marketing Agency the Right Prescription for Your Practice?
Effective marketing in the healthcare industry is no longer a luxury—it's a necessity if one wants to compete. The outdated belief that a medical practice can rely solely on word-of-mouth referrals is no longer relevant or sustainable. Many medical practices grapple...
AI & Healthcare Marketing: How Technology is Changing the Way Healthcare Providers Market Their Practices
It's no secret that AI is revolutionizing our world, and the healthcare industry is no exception. From diagnostics to drug discovery, this technology is transforming patient care and providing hyper-personalized content based on the end user's interests. But what...
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