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Marketing tips and tools to help your business grow. 

The Psychology of Color in Marketing

If you want to build a better brand for your business, it is essential to have a color palette that makes sense and is memorable in the eyes of your target audience. Surely you’ve noticed that red is used for the Emergency Department and Urgent Care centers. The color...

The One Mistake You Should NEVER Make In Healthcare Marketing

Healthcare has transformed into a commodity, the product being the care provided by the medical provider. There are only so many medical professionals, and we pick and choose our providers based on their location, expertise, compassion, and insurance participation....

How to Boost Your Search Engine Ranking Without Breaking the Bank

Marketing today has evolved to be heavily dependent on the internet for attracting and retaining customers. The ultimate goal is to appear on the first page of search results for the services offered. The challenge, however, is that many businesses aren’t sure what...

Five Marketing Mistakes Successful Businesses Don’t Make

Every business makes marketing mistakes, and while the goal of any error is to learn from it, some companies continue making the same mistakes. Over time, these mistakes can damage a business's credibility and brand appeal. Mistakes can be costly from a marketing...

Grassroots Marketing Tactics to Consider

Sometimes, you have to roll up your sleeves and get scrappy when it comes to marketing your business. Grassroots marketing offers opportunities to reach your audience through inadvertent tactics that help you stand out amongst the noise.  Grassroots marketing doesn’t...

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