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Marketing tips and tools to help your business grow. 

How to Identify Target Audiences and Avoid Alienation

In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...

It All Comes Down to the Patient Experience

It all comes down to experience. No matter what service your company provides, if the experience is lacking, your business will suffer for it.  Delivering WOW experiences should be the goal of every business owner. They are strongly tied to the experience people have...

The Power of Networking for Generating Growth

You’ve probably heard that success in business is often more about who you know than what you do. While knowing the right people can launch your business's success, if you don’t provide a quality product, your success will be limited.  Developing relationships through...

Social Media ROI – How to Gauge Success and Failure in Social Media

Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...

Four Tips for Creating Memorable Marketing Content

For consumers, a great advertisement can propel a business from mediocrity to stardom.  Think about your favorite ad. Perhaps it made you cry. Maybe it made you laugh out loud.  Perhaps you saw yourself or a family member in the storyline of the ad. In some way, the...

Why Referrals are Your Best Marketing Strategy

When the television switches over to ads, do you watch them or get a snack? What about the radio station? A whopping 86% of consumers change the channel, mute the TV or skip ads, according to this report. So, how do you get through to your target customers? Word of...

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