by Melanie Herron | Nov 21, 2024 | Blog, Marketing Tips, Social Media Marketing
Understanding return on investment (ROI) is crucial for any marketing strategy, and social media is no exception. Essentially, ROI measures the effectiveness of marketing efforts, expressed as a percentage that indicates positive or negative growth. While some areas...
by Melanie Herron | Nov 12, 2024 | Blog, Branding, Content Marketing, Marketing Tips, Social Media Marketing
Reflect on your all-time favorite advertisement. What stands out isn’t just the product; it’s the emotional experience it delivered. Whether it made you laugh, brought a tear to your eye, or evoked empathy, those feelings linger long after the screen goes dark....
by Melanie Herron | Oct 17, 2024 | Blog, Medical Marketing
Ethical considerations and best practices in medical marketing are near and dear to my heart. It is amazing how many marketing agencies claim to offer medical marketing services but lack experience working in this highly regulated industry. I’d like to share a...
by Melanie Herron | Oct 2, 2024 | Blog, Content Marketing, Digital marketing, Email Marketing, Marketing Tips, Social Media Marketing
Email marketing isn’t dead. Social media marketing isn’t the only game in town. Marketing has evolved, and most businesses have seen the benefits of using digital tactics such as social media marketing to grow their business. Or perhaps they see that their...
by Melanie Herron | Sep 13, 2024 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
Establishing and maintaining strong relationships with physician referral sources is crucial for the growth and success of healthcare providers. In fact, it is one of the most critical medical marketing tactics any healthcare business can employ. Referral marketing...
