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Marketing tips and tools to help your business grow. 

The Yelp Filter and What it Means for Your Healthcare Business

Today’s marketplace has undoubtedly been transformed by reviews. A customer review is a window into the business, a great marketing tool, and helps shape its reputation. Businesses across the globe depend on reviews to help new customers find them. The vast majority...

5 Steps to Marketing Success in 2018

As the current year nears its end, it is the perfect time for businesses to begin strategizing for the year ahead. It is also an ideal time to audit what worked and didn’t in 2017. Most small to midsize healthcare organizations function without a marketing plan. This...

Why a Competitive Analysis is a Necessity for All Businesses

Virtually every business in the world has a competitor of some kind. Coke versus Pepsi, iPhone versus Samsung, and the list goes on and on. Competition is good. It provides consumers with choices. When it comes to healthcare, choices can bring life-saving options to...

The Elusive Social Media Source: Understanding Social Media ROI

A challenging feat for many businesses is tracking what is working in their marketing efforts. Knowing the importance of lead tracking and having a team that is committed to helping solve for it can be entirely two separate tasks. When it comes to social media, the...

Medical Cannabis Marketing in Today’s Restricted Marketplace

For the states where medical cannabis is legal, navigating the restricted waters of the market can be quite tenuous. Add to this the need to overcome any negative stigmas associated with marijuana, and you create a considerable challenge for anyone in the medical...

The Cost of Employee Engagement in Healthcare

The key to a successful business is having a team of talented, committed and engaged people. The employees within an organization are its lifeblood. This couldn’t be truer in healthcare where turnover is high and finding qualified staff can be challenging and...

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