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Marketing tips and tools to help your business grow.
Your Practice’s Obligation to Social Media
According to a recent study, more than 80 percent of Americans now turn to the Internet for answers to their medical concerns. This statistic means that only one out of every five patients you see will actually come to you first for information and advice. However,...
Turning the Negative into a Positive in Healthcare
It’s nearly impossible for a business to maintain a perfect reputation with 100 percent of their customer base. Patients, like customers, are all individuals with varying personalities. Some of them may be outspoken fans who sing your praises to everyone they meet....
Yelp and Your Practice
it is crucial to grow your practice by taking advantage of online city or business guides which are driven by user-inputted data. In an earlier blog post, we discussed the benefits of utilizing Google Places to drive inbound marketing, but there are similar sites, such as Citysearch and Angie’s List, which can have just as much of an impact on your practice as Google Places. The site that is steadily becoming the most popular is Yelp.
The Greeting That Makes a Difference
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
Dos and Don’ts of Social Media in Healthcare
More and more healthcare providers are finding social media marketing to be a versatile way to connect with their patients. Perhaps the idea of patient interaction via the social network excites you. Or are you hesitant? Do you wonder how best to approach the topic of...
Internet Marketing 101: Closing the Medical Marketing Loop
An effective medical marketing campaign begins with a purpose and ends with a new patient. The process between these two points can be confusing especially with the evolution towards internet marketing. Our last two blogs showcased what you can do as a medical...
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