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Marketing tips and tools to help your business grow. 

The Importance of a Marketing Budget

The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined.  Everyone wants to make more money and spend less money. To achieve this, medical practices must be...

Creating Excellence in Healthcare

Big changes are happening in healthcare and patients are pleased! Beginning in 2013, the Centers for Medicare and Medicaid will begin withholding 1% of reimbursements from hospitals. This amount will be reimbursed back relative to how they perform on patient surveys...

Are You Ready for Social Media?

Social media’s ever growing presence has created a sense of need among many medical practices. The need that is felt is to have an online presence because that is what the competition is doing. While it is important to keep stay tuned in to the competition, it cannot...

Groupon and Your Medical Practice – Important Considerations

Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to attract new business. A recent trend within the healthcare industry involves utilizing online sites such as Groupon and...

How to Improve Patient Satisfaction Ratings

It has been widely believed and accepted that if you provide quality patient care, your patient satisfaction rates will be high. We now know that this is not always the case. Research has shown that there is a large disparity between hospital and physician quality of...

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