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Marketing tips and tools to help your business grow. 

Yelp and Your Practice

it is crucial to grow your practice by taking advantage of online city or business guides which are driven by user-inputted data. In an earlier blog post, we discussed the benefits of utilizing Google Places to drive inbound marketing, but there are similar sites, such as Citysearch and Angie’s List, which can have just as much of an impact on your practice as Google Places. The site that is steadily becoming the most popular is Yelp.

The Greeting That Makes a Difference

Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...

Dos and Don’ts of Social Media in Healthcare

More and more healthcare providers are finding social media marketing to be a versatile way to connect with their patients. Perhaps the idea of patient interaction via the social network excites you. Or are you hesitant? Do you wonder how best to approach the topic of...

Internet Marketing 101: Closing the Medical Marketing Loop

An effective medical marketing campaign begins with a purpose and ends with a new patient. The process between these two points can be confusing especially with the evolution towards internet marketing. Our last two blogs showcased what you can do as a medical...

Internet Marketing 101: Transforming Website Leads into Patients

In this age of medical marketing, it is important to change strategies and remain fluid to consistently grow a medical practice. One change that has occurred is the growing importance of using the internet to brand, educate and communicate with patients. Last week’s blog discussed getting found on the internet. If you missed this, it can be read here. While getting found is great, what medical practices really want is to get more patients! This week we are going to discuss how to transition website visitors into leads and eventually patients.

Healthcare Providers: Are You Getting Found Online?

This day in age, consumers do not want to be hounded with ads telling them what they should buy. The days of successful traditional marketing have taken a back seat to internet marketing. As consumers are utilizing the internet more often to search for things they...

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