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Marketing tips and tools to help your business grow.
Helping Patients Make Smart Health Searches
A few weeks ago, we talked about how, as a doctor, it is your obligation to go to the patient with answers if the patient will not come to you for medical information. As you may have noticed, the health-related searching trend on Google is only increasing. It is...
The Importance of Using Keywords in Your Healthcare Website
Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...
Your Practice’s Obligation to Social Media
According to a recent study, more than 80 percent of Americans now turn to the Internet for answers to their medical concerns. This statistic means that only one out of every five patients you see will actually come to you first for information and advice. However,...
Turning the Negative into a Positive in Healthcare
It’s nearly impossible for a business to maintain a perfect reputation with 100 percent of their customer base. Patients, like customers, are all individuals with varying personalities. Some of them may be outspoken fans who sing your praises to everyone they meet....
Yelp and Your Practice
it is crucial to grow your practice by taking advantage of online city or business guides which are driven by user-inputted data. In an earlier blog post, we discussed the benefits of utilizing Google Places to drive inbound marketing, but there are similar sites, such as Citysearch and Angie’s List, which can have just as much of an impact on your practice as Google Places. The site that is steadily becoming the most popular is Yelp.
The Greeting That Makes a Difference
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
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