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Marketing tips and tools to help your business grow.
Successful Medical Marketing and the Unhappy Patient
Medical practices want to grow. They want to capture as many patients as they can. It is normal to want a business to be successful. The key lies in keeping the business. With a reduction in health care reimbursements, seeing more patients is more necessary than ever....
10 Pitfalls to Avoid When Implementing Facebook into Your Medical Practice
When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page. Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 500...
Creating Content in A Healthcare Blog
Blogging can be a difficult task for some physicians because the task of creating unique content on a consistent basis is stressful. At times, you might find yourself sounding like a broken record, repeating the same ideas over and over again until they are trite and...
Helping Patients Make Smart Health Searches
A few weeks ago, we talked about how, as a doctor, it is your obligation to go to the patient with answers if the patient will not come to you for medical information. As you may have noticed, the health-related searching trend on Google is only increasing. It is...
The Importance of Using Keywords in Your Healthcare Website
Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...
Your Practice’s Obligation to Social Media
According to a recent study, more than 80 percent of Americans now turn to the Internet for answers to their medical concerns. This statistic means that only one out of every five patients you see will actually come to you first for information and advice. However,...
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