by Melanie Herron | Mar 7, 2016 | Blog
When soliciting for exceptional healthcare employees, having a team of highly skilled employees goes without saying. We want all of our employees to have the skills needed to perform their job duties exceptionally. But what else is important? Believe it or not, the...
by Melanie Herron | Feb 22, 2016 | Blog
The competitive world in which we live has made it more challenging than ever to run a successful business without marketing. Healthcare is not immune to this need. There is a growing trend for medical marketing, however, what is most effective isn’t always what the...
by Melanie Herron | Feb 4, 2016 | Blog
Video has been proven to be a highly effective and popular way to educate. From high schools and universities to homemade instructional DIY projects, the ability to learn from a video as opposed to a manual is appealing. When presented an opportunity to read a...
by Melanie Herron | Jan 19, 2016 | Blog
A necessary part of any marketing strategy is having a firm grasp on the customer experience in order to elevate satisfaction rates. This is especially true in healthcare, when reimbursements rates and growth depend on it. While most patients are happy to write a...
by Melanie Herron | Jan 8, 2016 | Blog
Patients are becoming more dependent on physician review sites such as HealthGrades and Vitals when choosing a medical provider. According to a Nuance survey of approximately 3,000 patients, more than half of millennials (mid to late 30s and younger) used online...
by Melanie Herron | Dec 14, 2015 | Blog
As the year comes to a close and medical practices see the last of their patients of 2015, the needs and goals of the New Year begin to take shape in the minds of organization leaders. Due to the time involved in creating a strategic marketing plan, businesses often...
