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The Science of Color in Medical Marketing

Color evokes an emotional response within people. In healthcare, the colors used in marketing and branding can give a patient confidence or make them feel at edge. Studies have shown that color can influence 60-80% of a customer’s buying decision. Studies also show...

5 Things Your Healthcare Marketing Must Have

Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any...

4 Qualities of Exceptional Healthcare Employees

When soliciting for exceptional healthcare employees, having a team of highly skilled employees goes without saying. We want all of our employees to have the skills needed to perform their job duties exceptionally. But what else is important? Believe it or not, the...

How Your Marketing is Holding You Back from Growing

The competitive world in which we live has made it more challenging than ever to run a successful business without marketing. Healthcare is not immune to this need. There is a growing trend for medical marketing, however, what is most effective isn’t always what the...