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The Marketing Strategy You are Forgetting About

Businesses today depend on the internet for helping new customers find them. Healthcare businesses are just as dependent on the internet for reaching their target audience. Despite their desire to rank on the first page of search engine results, many business owners...

Don’t Send Your Press Release Until You Read This

Everyone loves good publicity. Especially when it’s free publicity. A press release provides an opportunity to share newsworthy information about a business to the media. In order to have the greatest success with a PR campaign and not upset any of your media...

The Yelp Filter and What it Means for Your Healthcare Business

Today’s marketplace has undoubtedly been transformed by reviews. A customer review is a window into the business, a great marketing tool, and helps shape its reputation. Businesses across the globe depend on reviews to help new customers find them. The vast majority...

5 Steps to Marketing Success in 2018

As the current year nears its end, it is the perfect time for businesses to begin strategizing for the year ahead. It is also an ideal time to audit what worked and didn’t in 2017. Most small to midsize healthcare organizations function without a marketing plan. This...

Why a Competitive Analysis is a Necessity for All Businesses

Virtually every business in the world has a competitor of some kind. Coke versus Pepsi, iPhone versus Samsung, and the list goes on and on. Competition is good. It provides consumers with choices. When it comes to healthcare, choices can bring life-saving options to...