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The Power of the Patient Story in Medical Marketing

Consumers are bombarded with many forms of marketing communications daily. It has become extremely challenging to be able to distinguish between what is real and what isn’t. Choosing a healthcare provider is even more tenuous. It makes perfect sense why more and more...

Reigniting the Heart of Healthcare

Despite the availability of technology to continue patient conversations online, the foundation of medicine stems from face-to-face interactions. The heart and soul of healthcare lie in human contact, genuine concern, and empathy.   Technology has allowed businesses...

Three Habits of Highly Successful Doctors

Running a successful medical practice can be a challenging endeavor, especially in today’s competitive environment. Success, however, should be measured by more than just results. It should include building a genuine rapport and trust with patients, staff and...

Five Tips to Effectively Market Across Generations

Just as each person is unique, so too is the type of marketing that resonates with and propels them to buy. Thankfully, there are guidelines for to help businesses successfully market across generations. Here are five tips to help you build your brand across...

Five Secrets to a Successful Medical Practice

Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...

Six Tips for Creating Better Website Content

In the pursuit of improved rankings on sites like Google, many businesses implement search engine optimization tactics that are ineffective due to improper execution. There are many ways to improve web ranking successfully.. However, your website visitors are coming...