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The Three Pillars of Content Marketing Success

The Three Pillars of Content Marketing Success

In marketing, when it comes to measuring results, some things aren’t crystal clear. While some campaigns provide a clear roadmap to its success or failure, others can get downright confusing. Content marketing is an area that tends to lean towards the latter. However,...
Duplicate Content and How it Can Hurt Your Business

Duplicate Content and How it Can Hurt Your Business

The importance of sharing content as a marketing strategy has proved to be one of the most effective ways to grow a business. It not only educates and informs, but it also provides businesses with an opportunity to position themselves as thought leaders in their...

Three Mistakes Great Healthcare Providers Never Make

In the pursuit of business success, healthcare providers and medical group owners hire marketing professionals to generate new business and boost their presence online and within the community. The time and money invested into such endeavors only come to fruition if...

Two (More) Online Patient Review Trends Crucial for Doctors

Continuing with our last blog on online review trends crucial for doctors, we dig deeper into the trends that are transforming how people are leaving reviews and responding to them. These changes are essential for all businesses, however, in healthcare, they are...