by Melanie Herron | Nov 15, 2010 | Blog
Over the past few years medical marketing has evolved significantly. The increased usage of the Internet has simplified the way people search for things. Businesses across the globe are utilizing the Internet to sell their wares. Due to the decrease in efficacy of...
by Melanie Herron | Nov 8, 2010 | Blog
It has been widely believed and accepted that if you provide quality patient care, your patient satisfaction rates will be high. We now know that this is not always the case. Research has shown that there is a large disparity between perceived hospital and physician...
by Melanie Herron | Nov 2, 2010 | Blog
Laser-Assisted In Situ Keratomileusis (LASIK) has evolved into a common and predominately, successful procedure enjoyed by millions of people annually. As with many areas of medicine, there are occasional stories of adverse outcomes reported in the media. Negative...
by Melanie Herron | Oct 1, 2010 | Blog
LASIK is under fire again. Laser-Assisted In Situ Keratomileusis (LASIK), was recently in the news because of a study on the high percentage of side effects experienced. These side effects reported include glare and halos. I began working in the refractive industry...
by Melanie Herron | Sep 14, 2010 | Blog
I am unfortunately, not surprised when I hear that patient wait times are high in the majority of medical practices out there. Emergency appointments happen that often push the provider to run behind. This often causes patients to become frustrated and dissatisfied...
by Melanie Herron | Jul 15, 2010 | Blog
There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. Medical marketing today is not just getting patients to buy things. You must connect with your...
