by Allie O'Brien | Feb 22, 2023 | Blog, Creative, Customer Engagement, Digital marketing, Marketing Tips
Email marketing is easily one of the most effective digital marketing strategies. In 2022, 89% of marketers said email marketing is their primary strategy. The benefits of utilizing email marketing stack up quickly, allowing you to communicate directly with your...
by Melanie Herron | Dec 9, 2022 | Blog, Branding, Creative, Design, Marketing Tips
If you want to build a better brand for your business, it is essential to have a color palette that makes sense and is memorable in the eyes of your target audience. Surely you’ve noticed that red is used for the Emergency Department and Urgent Care centers. The color...
by Melanie Herron | Aug 18, 2022 | Blog, Content Marketing, Creative, Marketing Tips, Medical Marketing, Social Media Marketing
Think back to your favorite advertisement. Chances are, it is your favorite because it made you laugh out loud, cry, or feel empathy for the person or people in the ad. Emotions are powerful. Research has proven that having an emotional response causes the brain to...
by Melanie Herron | Jun 26, 2019 | Blog, Creative
For consumers, a great advertisement can propel a business from mediocrity to stardom. Think about your favorite ad. Perhaps it made you cry. Maybe it made you laugh out loud. Perhaps you saw yourself or a family member in the storyline of the ad. In some way, the...
