by Melanie Herron | Dec 30, 2019 | Blog, Content Marketing, Marketing Tips
We want to believe our customers understand their options before making a purchase. However, this is often not the case. A conscious consumer is someone who is critically aware of his or her decisions about goods and services. Whether that service is healthcare,...
by Melanie Herron | Oct 22, 2019 | Blog, Marketing Tips
In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...
by Melanie Herron | Apr 19, 2019 | Blog, Content Marketing
Email marketing is one of the oldest forms of digital marketing but it still packs a punch. When used effectively, email marketing can not only help your business stay top of mind, it can position you as a thought leader. At MindStream Creative, we believe marketing...
by Melanie Herron | Feb 15, 2019 | Blog, Content Marketing, Social Media Marketing
Email marketing is dead, they said. Social media marketing is the only way to go, they said. But they are wrong. If your goal is to increase brand awareness, gain new leads, and grow your business, you don’t want to ignore email marketing. When battling head to head,...
by Melanie Herron | Jan 4, 2019 | Blog, Social Media Marketing
Social media has transformed the way we communicate with one another. It brings people together and allows them to share their life with others. From a business perspective, social media provides an opportunity for businesses to find and connect with existing and...
