Email marketing is dead, they said. Social media marketing is the only way to go, they said. But they are wrong. If your goal is to increase brand awareness, gain new leads, and grow your business, you don’t want to ignore email marketing. When battling head to head,...
Today’s consumers are bombarded with marketing communication from businesses. This often results in all emails except those considered worthy of opening, ending up in the trash. For healthcare organizations trying to stand out, it may seem that email marketing has...
Finding affordable ways to build a brand and generate new leads and patients is a top priority for most healthcare decision makers. Yet, many businesses get in the rut of marketing the same way over and over, just because that is how its always been done. Today’s...
As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are...
