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Creating a Sustainable Marketing Strategy

As the year comes to a close, medical practices are seeing the last of their patients from 2011. Depending on your specialty, this may be an extremely busy time or a slow time. Regardless, it is a time to plan. A typical healthcare practice is very present minded....

The Importance of a Marketing Budget

The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined.  Everyone wants to make more money and spend less money. To achieve this, medical practices must be...

Making Healthcare Healthier

Many patients do not realize they have the power when it comes to their healthcare. They play an important role in their healthcare successes and failures. Why then do many patients find it difficult to engage their providers? A recent study found that patients’ feel...

Keeping Up with Your Practice’s Competition

When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...

Checking Your Practice Into Foursquare

If you have made the decision to adopt a social media marketing strategy for your healthcare practice, you have probably run into an application called Foursquare while researching popular social media trends. Foursquare is a mobile-based application that allows its...