Ethical considerations and best practices in medical marketing are near and dear to my heart. It is amazing how many marketing agencies claim to offer medical marketing services but lack experience working in this highly regulated industry. I’d like to share a...
Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...
Social media marketing has evolved into a highly effective tactic for deepening relationships with patients and continuing the communication after they leave the office. Yet when healthcare providers communicate with patients on public sites such as Facebook they run...
Social media can be a highly effective tool for marketing a medical practice. The trick is to know how to use it in a way that both engages fans and connects existing and prospective patients to one another. Here are three strategies that will help make your social...
Social media marketing has become an important marketing tool for many businesses, including healthcare. Social media provides an outlet for connecting with existing patients and meeting new ones. The trick, however, is to be strategic and purposeful with your social...
