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Four Tips for Building Consumer Trust in Healthcare

Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...

In Social Media Marketing it’s Diversify or Die

A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...

Streamlining your Medical Marketing Efforts

Medical marketing can seem overwhelming at times but can be made easier by streamlining your medical marketing efforts. To make marketing efforts easier, a practice can develop a marketing plan and conduct a marketing analysis. 1.    Conduct a Marketing Analysis A...

Blogging 102: Knowing What to Blog About

Staying relevant on the Internet is not hard but it is time consuming. Previous blog posts have extensively gone into depth about how to stay relevant. These include using blog posts. From keywords to content, blogs are important for medical practices. So now that you...