by Melanie Herron | Jul 18, 2013 | Blog
A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...
by Melanie Herron | Jul 11, 2013 | Blog
Medical marketing can seem overwhelming at times but can be made easier by streamlining your medical marketing efforts. To make marketing efforts easier, a practice can develop a marketing plan and conduct a marketing analysis. 1. Conduct a Marketing Analysis A...
by Melanie Herron | Jun 26, 2013 | Blog
June is the perfect time to have a mid-year review. The mid-year review analyzes your practice in terms of goals set at the beginning of the year. It evaluates the growth of the practice to see how successful marketing was and helps you determine any necessary...
by Melanie Herron | Jun 19, 2013 | Blog
Staying relevant on the Internet is not hard but it is time consuming. Previous blog posts have extensively gone into depth about how to stay relevant. These include using blog posts. From keywords to content, blogs are important for medical practices. So now that you...
by Melanie Herron | May 23, 2013 | Blog
It is an old adage that leaders are made through perseverance. Doctors have already become leaders by becoming medical servants to the masses but more often than not, they are lacking in the marketing department. “If everyone were to jump off a bridge, would you?”...
