by Melanie Herron | Nov 20, 2014 | Blog
Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...
by Melanie Herron | Oct 16, 2014 | Blog
The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined. It is the goal of every businesses to make more money while spending less. To achieve this, medical...
by Melanie Herron | Oct 7, 2014 | Blog
Branding, it brings to mind the likes of Coke, Disney and Apple. You know, the multi-million dollar organizations with huge marketing budgets. Until recently the proper branding of a healthcare organization was an afterthought. Branding was something that was left to...
by Melanie Herron | Sep 25, 2014 | Blog
Social proof. It is defined as informational social influence and is taking the way we do business by storm. Social proof is a psychological shift in one’s thinking based upon the actions of others. A perfect example of social proof is the fact that many businesses...
by Melanie Herron | Sep 12, 2014 | Blog
Most medical practices, especially specialists, rely heavily on referring physicians and word-of-mouth to keep their waiting rooms full of patients. In fact, it is estimated that 80 percent of new patients come from these sources. This is fine assuming the referring...
