by Melanie Herron | Oct 14, 2016 | Blog
A brand is the very essence of a business. It conveys who the company is, what the company does and why consumers should trust them. It is the thing that establishes credibility. It is a part of everything the organization does every day. A successful brand is not...
by Melanie Herron | Aug 3, 2016 | Blog
Negative reviews are an unfortunate reality of life. There is no way in the world to make every customer or patient happy all the time. There is always going to be something that could have been done better or differently in a customer or patient’s life. When the...
by Melanie Herron | Jul 19, 2016 | Blog
Many medical practices have successfully grown with little to no marketing at all. The majority of these practices rely on referral or word of mouth marketing. The challenge with this medical marketing strategy is that the entire business depends on one tactic. These...
by Melanie Herron | Mar 25, 2016 | Blog
Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any...
by Melanie Herron | Feb 22, 2016 | Blog
The competitive world in which we live has made it more challenging than ever to run a successful business without marketing. Healthcare is not immune to this need. There is a growing trend for medical marketing, however, what is most effective isn’t always what the...
