by Melanie Herron | Jan 29, 2021 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
It can be incredibly frustrating to work on a marketing campaign and not see the results you anticipated. Unfortunately, it is not uncommon. A campaign that sounded like a great idea can turn out to be a dud. The backbone of any successful marketing strategies...
by Melanie Herron | May 15, 2020 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
Marketing isn’t rocket science, but it does take experience to do it well. Yet many businesses don’t have the time or the money to fail in marketing. To help, we’ve put together the seven biggest sins (ahem, mistakes) businesses make. Our goal is that this information...
by Melanie Herron | Nov 30, 2016 | Blog
When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially...
by Melanie Herron | Jul 18, 2014 | Blog
Let’s face it; working in a medical practice is a busy gig. Staff and providers are busy seeing patients from the time they walk in the door. Marketing is often the last thing a team member is thinking about. Yet it must be part of their day-to-day patient...
by Melanie Herron | Mar 14, 2014 | Blog
Social media marketing has transformed the way medical practices, facilities and hospitals communicate with their patients and community. Social media provides a place for patients to share their experience and ask questions. It also provides a place for the...
