by Melanie Herron | Jun 26, 2019 | Blog, Creative
For consumers, a great advertisement can propel a business from mediocrity to stardom. Think about your favorite ad. Perhaps it made you cry. Maybe it made you laugh out loud. Perhaps you saw yourself or a family member in the storyline of the ad. In some way, the...
by Melanie Herron | Feb 15, 2019 | Blog, Content Marketing, Social Media Marketing
Email marketing is dead, they said. Social media marketing is the only way to go, they said. But they are wrong. If your goal is to increase brand awareness, gain new leads, and grow your business, you don’t want to ignore email marketing. When battling head to head,...
by Melanie Herron | Jan 4, 2019 | Blog, Social Media Marketing
Social media has transformed the way we communicate with one another. It brings people together and allows them to share their life with others. From a business perspective, social media provides an opportunity for businesses to find and connect with existing and...
by Melanie Herron | Dec 13, 2018 | Blog
If your loved one had to be a patient at your practice or hospital, how would you feel? Would you be confident that the care they would receive by everyone who crossed their path would be exemplary? Would they have a positive patient experience? What about if the...
by Melanie Herron | Oct 11, 2018 | Blog
In marketing, when it comes to measuring results, some things aren’t crystal clear. While some campaigns provide a clear roadmap to its success or failure, others can get downright confusing. Content marketing is an area that tends to lean towards the latter. However,...
