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The Importance of Having a Unique Website

If you have a website, it is highly likely that you have heard about the importance of having unique content on the site. Unique content is content that has not been reproduced or duplicated from any other site. It is content that is 100% yours. Many medical and...

Improving Social Media Engagement

Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...

Staying Ahead of the Competition Online

The medical industry has become highly competitive. Patients now have a choice in where they go for their healthcare. They expect their providers to treat them well, to offer state-of-the-art medical equipment, a friendly staff, and a powerful web presence. When...

Is Your Website Bringing You New Patients?

A website is one of the best tools a medical practice can have to reach out to potential and existing patients. It is often one of the first places prospects go to learn more about you. When they land on your homepage, do they feel confident in your ability to provide...

The Importance of Having a Website Call to Action

The purpose of a website today is not to list everything imaginable about your practice. It is to get the visitors to take action. This can be filling out a form, calling, visiting another page on the site or answering a questionnaire. A call to action (CTA) on a...