by Melanie Herron | Feb 4, 2016 | Blog
Video has been proven to be a highly effective and popular way to educate. From high schools and universities to homemade instructional DIY projects, the ability to learn from a video as opposed to a manual is appealing. When presented an opportunity to read a...
by Melanie Herron | Jan 8, 2016 | Blog
Patients are becoming more dependent on physician review sites such as HealthGrades and Vitals when choosing a medical provider. According to a Nuance survey of approximately 3,000 patients, more than half of millennials (mid to late 30s and younger) used online...
by Melanie Herron | Dec 14, 2015 | Blog
As the year comes to a close and medical practices see the last of their patients of 2015, the needs and goals of the New Year begin to take shape in the minds of organization leaders. Due to the time involved in creating a strategic marketing plan, businesses often...
by Melanie Herron | Nov 23, 2015 | Blog
Marketing is an evolutionary process. What works for one business, may not work for another. Businesses must stay in tune to the hottest trends when it comes to successfully marketing their organization. As a medical marketing firm, finding and sharing the latest...
by Melanie Herron | Oct 20, 2015 | Blog
In order to be effective, receive reimbursements and grow, healthcare organizations must be in tune to the patient experience. The challenge, however, is having a clear-cut and effective way to measure and understand the patient experience so the right changes can be...
