by Melanie Herron | Jun 3, 2014 | Blog
A successful medical marketing campaign begins with a purpose and ends with a new patient (or two). The process between these two points can be confusing, especially with the move from conventional marketing to Internet marketing. With Internet marketing, businesses...
by Melanie Herron | May 23, 2014 | Blog
For the sixth year now, Michael Stelzner of Social Media Examiner has published the Social Media Industry Report. The findings in this report are important to all businesses that want to grow. Marketing is often a lot of trial and error. What works in one industry or...
by Melanie Herron | May 16, 2014 | Blog
One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...
by Melanie Herron | May 9, 2014 | Blog
Marketing has historically targeted male consumers. The tide has changed and many businesses are realizing that women make the vast majority of purchases, including health care decisions. If you are not already targeting your female audience, here are some reasons you...
by Melanie Herron | Apr 28, 2014 | Blog
Social media has made a significant impact on the healthcare industry. It has changed the way patients find doctors and changed the way doctors communicate with both prospective and existing patients. It has given the healthcare industry a platform for sharing...
