by Melanie Herron | Jun 19, 2014 | Blog
A new patient that is driven to your practice through a referral is a gift. Whether they are the referral of a patient or a doctor, they should be cherished. The trust that precedes the referral must also be maintained in order to continue to see referrals increase....
by Melanie Herron | Jun 12, 2014 | Blog
One of the foundational elements of a successful medical marketing strategy is a blog. In fact, 92% of companies acquired a customer through their blog and businesses that blog have 434 more indexed webpages than those who do not. That means 434 more chances to get...
by Melanie Herron | Jun 3, 2014 | Blog
A successful medical marketing campaign begins with a purpose and ends with a new patient (or two). The process between these two points can be confusing, especially with the move from conventional marketing to Internet marketing. With Internet marketing, businesses...
by Melanie Herron | May 23, 2014 | Blog
For the sixth year now, Michael Stelzner of Social Media Examiner has published the Social Media Industry Report. The findings in this report are important to all businesses that want to grow. Marketing is often a lot of trial and error. What works in one industry or...
by Melanie Herron | May 16, 2014 | Blog
One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...
