by Melanie Herron | Sep 29, 2017 | Blog
A challenging feat for many businesses is tracking what is working in their marketing efforts. Knowing the importance of lead tracking and having a team that is committed to helping solve for it can be entirely two separate tasks. When it comes to social media, the...
by Melanie Herron | Sep 15, 2017 | Blog
For the states where medical cannabis is legal, navigating the restricted waters of the market can be quite tenuous. Add to this the need to overcome any negative stigmas associated with marijuana, and you create a considerable challenge for anyone in the medical...
by Melanie Herron | Aug 9, 2017 | Blog
Pairing images with marketing messages is an important marketing strategy tactic. It increases retweets on Twitter by 150% and boosts Facebook engagement 2.3x over posts without pictures. Unless you’re a photographer with a substantial portfolio, at some point,...
by Melanie Herron | May 9, 2017 | Blog
Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather...
by Melanie Herron | Apr 14, 2017 | Blog
Having a website is not enough anymore. The extreme competitiveness of the healthcare marketplace has created urgency for businesses to have a website that gets found, gets clicks and gets calls. In our opinion, the most valuable marketing tool a business can have...