by Melanie Herron | Oct 9, 2015 | Blog
There are many facets to medical marketing. In order to be successful one must consider where the bulk of the revenue generated is coming from. According to the Pareto Principle, 80% of the revenue a practice generates comes from 20% of patients (customers). Rather...
by Melanie Herron | Sep 24, 2015 | Blog
To err is human, to learn from the mistakes others have made is a priceless gift no smart doctor would refuse. Here are seven mistakes great doctors never make and how you can avoid making them too. Poor Communication Between Referral Sources Up to 80% of patients...
by Melanie Herron | Aug 12, 2015 | Blog
Improving the patient experience is priority one for most healthcare organizations. They realize that one of the most effective medical marketing strategies is a happy patient. Yet the way many go about achieving this falls short. While free Wi-Fi and comfortable...
by Melanie Herron | Feb 25, 2015 | Blog
The techniques used today to effectively market a medical practice have changed dramatically from what was used just a few years ago. Patient’s expectations have changed and they are vocal about what they want from their healthcare provider. In order to not only...
by Melanie Herron | Jan 30, 2015 | Blog
A few years ago I received a call from my daughter’s pediatric dentist. We were very pleased with the quality of care received from the practice but had to switch to another provider due to insurance changes. Her dentist was calling to thank me for the kind words I...
