by Melanie Herron | Aug 12, 2025 | Blog, Customer Engagement, Marketing Tips, Medical Marketing, Referral Marketing
Last month, we explored the vital role of relationship marketing in healthcare, emphasizing the shift from transactional interactions to building genuine, lasting connections with patients. Now, let’s dive into (and dust off) one of the most powerful tools in...
by Melanie Herron | Jul 1, 2025 | Blog, Customer Engagement, Email Marketing, Medical Marketing, Social Media Marketing
Healthcare has become a commodity and simply providing a service or treatment isn’t enough anymore. For healthcare practices, true, sustainable growth comes from fostering genuine connections and building trust with your patients. This is where relationship...
by Melanie Herron | Dec 12, 2014 | Blog
As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. It is even more important to satisfy patients’ needs in order to effectively grow. Patients have a choice and it is important to...
by Melanie Herron | Nov 14, 2014 | Blog
The correlation between providing quality patient care and high patient satisfaction has come into question recently. With nearly 1,500 hospitals penalized under Medicare’s quality incentive program, hospitals have a renewed focus on providing excellence. However,...
by Melanie Herron | May 23, 2012 | Blog
Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...
