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Monetizing Your Patient Base

As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. Take a step back and let that thought sit. Practices often become preoccupied with attracting new patients either through advertising...

Productive Physicians and Happy Patients

The past few blogs have focused on employees and patients but doctors also play a big role in retaining patients. When a patient makes contact with a practice is it usually an employee that they meet. The employees can be the highly engaged, but if the doctor is not...

The Doctor Search Dilemma

Even with so much technology at our disposal, it can be quite challenging to find a good healthcare provider. There are an abundance of providers out there, but how do you find “the one” – the one that is going to provide the best care? And what constitutes the...