by Melanie Herron | Jan 10, 2014 | Blog
Medical providers have an inherent responsibility to educate their patients. Outside of the exam room one of the most effective ways to achieve this is through medical blogging. Blogging not only provides information on health related topics, it is also an excellent...
by Melanie Herron | Dec 16, 2013 | Blog
For many practices, the seasons present varied marketing opportunities. Certain procedures and treatments are performed best during specific times of the year. Different seasons also bring patients in that you do not normally see during other times of the year. Though...
by Melanie Herron | Dec 5, 2013 | Blog
We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient. Catalyst Healthcare Research conducted a study of 400 baby...
by Melanie Herron | Oct 30, 2013 | Blog
As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. Take a step back and let that thought sit. Practices often become preoccupied with attracting new patients either through advertising...
by Melanie Herron | Oct 4, 2013 | Blog
As mentioned in previous blog posts, it is very important to utilize the fact that employees can be advocates for your practice. An engaged employee will be able to ask open-ended questions of potential patients, uncovering the best services and procedures to them at...
