by Melanie Herron | Jul 25, 2014 | Blog
In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....
by Melanie Herron | Apr 11, 2014 | Blog
We are all guilty of it. We get caught up in what we are doing and focused on completing our job that we forget to smile. In a patient or any other customer-facing career, a smile is an integral part of building trust. A smile eases tension and adds warmth. Think...
by Melanie Herron | Feb 14, 2014 | Blog
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
by Melanie Herron | Feb 7, 2014 | Blog
Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is too busy looking at computer...
by Melanie Herron | Jan 21, 2014 | Blog
The patient experience has become the cornerstone for medical practice and facility growth. Without positive patient experiences a medical practice risks negative reviews and declining revenue. A positive patient experience however, is tied to professionalism as it...
