by Melanie Herron | Jul 18, 2014 | Blog
Let’s face it; working in a medical practice is a busy gig. Staff and providers are busy seeing patients from the time they walk in the door. Marketing is often the last thing a team member is thinking about. Yet it must be part of their day-to-day patient...
by Melanie Herron | Feb 27, 2014 | Blog
Growing a medical practice or facility has changed drastically over the years. Consumers understand they have a choice when it comes to medical and dental providers and insist on seeing the best. Consumers no longer trust claims made by providers that they are the...
by Melanie Herron | Feb 14, 2014 | Blog
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
by Melanie Herron | Jan 10, 2014 | Blog
Medical providers have an inherent responsibility to educate their patients. Outside of the exam room one of the most effective ways to achieve this is through medical blogging. Blogging not only provides information on health related topics, it is also an excellent...
by Melanie Herron | Dec 31, 2013 | Blog
The New Year is upon us and with it comes the opportunity to grow while improving the lives of those who encounter your medical practice. Social media has proven to be an effective way to increase exposure online, engage with patients and share information. Even if...
