by Melanie Herron | Jun 5, 2012 | Blog
Many of today’s consumers are quite tech savvy and rely heavily on the internet to research virtually everything, including doctors they are considering seeing. If you are not managing your online reputation, you are doing yourself a disservice. While you may offer...
by Melanie Herron | May 23, 2012 | Blog
Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...
by Melanie Herron | May 16, 2012 | Blog
A recent article by Neil Baum, MD, posted on Social Media Examiner got me thinking about what it takes to build successful referral sources. Throughout my career I have had the opportunity to work as a physician liaison and have found that there are key principles...
by Melanie Herron | Apr 2, 2012 | Blog
The medical industry has become highly competitive. Patients now have a choice in where they go for their healthcare. They expect their providers to treat them well, to offer state-of-the-art medical equipment, a friendly staff, and a powerful web presence. When...
by Melanie Herron | Feb 27, 2012 | Blog
Implementing social media within the medical industry is something that I am a strong proponent of. I believe it is a great way to get your voice heard by not only your patients and prospective patients, but people across the globe. Social media is the platform with...
