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Color is Key When Planning Your Online Presence

You might be thinking of choosing what’s best to put on social networks, website, or on third party sites but one piece of the marketing repertoire that companies often overlook is color. The purpose of a website is not to list everything imaginable about your...

In Social Media Marketing it’s Diversify or Die

A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...

Blogging: The Road to New Patients

After creating a website for your medical practice, it is important to keep it updated to remain relevant on the Internet. Blogging is the easiest way to make website updates that make a website stay relevant on the Internet. What is a Blog? Blogs have been around for...

How Videos Turn Prospects into Patients

One of the most effective ways to generate new website leads that turn prospects into patients is through video content.  Video content is attention getting. It has become more important for providers to add this essential content to their websites as consumers lean...

Practical Tips for Using Social Media in Healthcare

More and more healthcare providers are finding social media marketing to be a versatile way to connect with their patients. Perhaps the idea of patient interaction via the social network excites you. Or are you hesitant? Do you wonder how best to approach the topic of...