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New Year, New Social Media Strategy

The New Year is upon us and with it comes the opportunity to grow while improving the lives of those who encounter your medical practice. Social media has proven to be an effective way to increase exposure online, engage with patients and share information. Even if...

Understanding Your Medical Website and Why it Matters

The healthcare industry has changed dramatically over the recent years. Patients are aware now more than ever of the choices they have. Medical providers that offer fee for service specialties such as plastic surgery and LASIK, are often more aware of this than most...

Your Medical Practice is On Social Media – Now What?

Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media was arduous. Once the presence has been established, practices often find themselves...

Tips to Monitor Your Professional Online Reputation

In the 21st century, managing a reputation online is vital to the survival and growth of a medical practice. The Internet is usually the first place a new patient encounters a practice. How the practice is represented online will determine if a prospective patient...

In Social Media Marketing it’s Diversify or Die

A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...