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Medical Marketing Tips You Can Implement Today

The techniques used today to effectively market a medical practice have changed dramatically from what was used just a few years ago. Patient’s expectations have changed and they are vocal about what they want from their healthcare provider. In order to not only...

Why Communication is Essential to Practice Growth

Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s wellbeing, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your medical practice....

Tips for Improving Social Media Engagement

Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...

Where the Small Practice is Failing HIPAA Compliance

The government regulation that gives many health care organizations heartburn is HIPAA. Short for the Health Insurance Portability and Accountability Act, HIPAA was enacted by Congress in 1996 to provide policies that protect confidential patient data. As time and...

Health Care Marketing Trends for 2015

The health care marketing evolution has become quite sophisticated. Patients are more involved than ever before in their health care planning and as such, have become more refined in their physician selection process. In order to engage this new generation of...